How did it happen?

1. ID the Challenge
How do you shift the narrative on a “Hippy” drug and reframe it as the future of Mental Health Therapy?
2. ID your Why
We’re working on this bill because the status quo doesn’t work. Existing medications only treat the symptoms but don’t heal.
3. Develop your Key Message
Saving lives by revolutionizing mental health.
4. Develop the Plan
We identified who our allies and opponents where and their why’s so that we could create opportunities for persuasion or minimization of their efforts.
5. Take Action
We took action on and exploited opportunities we identified and found as we went deeper into the session. We adjusted where needed to combat the opposition.
6. Reach the End Goal
SB-242 passed with a 16-4 vote in the NV Senate; and 40-0 vote in the assembly creating the Psychedelic Medicines Working Group who will publish a report in November 2024.
Work Samples from the Campaign
Speaker Coaching
Newsletter Copywriting

Media Coverage

Stakeholder Engagement

Policy Papers

