What is Public Relations and Does it Matter?

Whether you are a new start-up or an existing and thriving business; public relations is an important management function that helps you engage with media outlets to raise awareness of who you are and what you’re trying to do.

Public relations is not advertising but it does help you grab the spotlight for a moment in time.

Here at Sierra Media Strategies, we’re ready to help you:

  • Develop an understanding of your reputation.
  • Respond to negative media press coverage.
  • Provide advice on whether public relations is an appropriate solution for whatever challenge you’re dealing with.
  • Facilitate access and prepare you to engage with TV, Newspapers, Podcasts (etc.) relevant to your target audiences.

With an understanding of marketing, we’re also able to integrate our public relations efforts into Integrated Marketing Plans. We’re excited to help you move the needle as you work towards achieving whatever goals you’ve set for your business. Be it improving or creating a public image, assisting you to communicate with media outlets, or educating stakeholders, we are ready to help.

Give us a call at 775-391-6070 or click here to send us a message.