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COVID-19 broke the bonds of community engagement, so what do you do about it?
You take a page out of the playbook of business and build integrated communications.
Enabling Change in the Action Chain
To Enable…
Over 2021 & 2022
This matters because every Veteran connected to benefits means…
- Increased federal dollars coming into the state.
- Reduced medical costs incurred by state Medicaid.
- Increased engagement with the healthcare system for routine appointments instead of emergency care.
- Reduced instances of suicidality.
- Increased social support for family members.
Key Insight!
Family members (spouses, kids, etc.) play a critical role in helping veterans become aware that their problem affects more than just them.
Work Samples from the Campaign
Community
Outreach
Sierra Media Strategies